Mathieu Goetzke, Commissioner, Transportation Services, introduced the report, noting that the existing advertising policies allow for five buses to be wrapped and that the proposed changes would modify that to be 10% of the fleet, which would currently be 27 buses. M. Goetzke shared that the hope is to provide GRT with more flexibility to leverage the transit assets and generate additional revenue to help mitigate budget pressures.
Responding to questions from the Committee, M. Goetzke shared that there is a whole range of advertising products available and associated revenue streams, and that staff would be happy to look into how to better manage options with the advertising company.
In response to a question from the Committee, M. Goetzke confirmed that staff have not done any community consultation on this item, but have done a lot of jurisdictional reviews. M. Goetzke also noted that this is a very standard practice for transit operators and that most fleets have higher caps, around 20%-40%, which is higher than what staff are proposing.
Responding to questions from the Committee, M. Goetzke clarified that the intention of the social initiative bus wrap program would be for it to be initiatives that are driven by the Region, not general social messaging. Craig Dyer, Commissioner, Corporate Services and Chief Financial Officer stated that the budget for any social initiative advertising on buses would be accommodated through the overall transit budget.